Markenvorstellung
COOLEEY hat seinen Ursprung in Deutschland, wo seine Geschichte bis in die 1980er Jahre in der deutschen Biomedizin zurückreicht. Im Jahr 1984 startete ein Team von Wissenschaftlern, das sich auf die Forschung zur Hautstraffung und Faltenminderung spezialisierte, inspiriert von der Theorie des deutschen Wissenschaftlers Weishaupt „Alle Zellen stammen von Zellen ab“, ein langfristiges Forschungsprojekt in diesem Bereich, das auf der „Hautwissenschaft“ basierte und das Ziel verfolgte, den Alterungsprozess der Zellen zu verlangsamen. Dieses Projekt legte den wissenschaftlichen Grundstein für die Zellalterungsforschung von COOLEEY. Auf dieser Grundlage wurde anschließend die Marke COOLEEY gegründet, die zu den ersten Marken in Europa gehörte, die die Forschung im Bereich der funktionellen Verjüngung in professionelle Hautpflegekonzepte umsetzten.
Inspired by Rudolf Virchow’s cell theory, Omnis cellula e cellula — “Every cell stems from another cell”, a team of German scientists began a long-term research program focused on cellular anti-aging and skin science, laying the scientific foundations for COOLEEY.
COOLEEY entered into partnerships with more than 30 renowned international brands, providing professional skincare research, development, and manufacturing services.
COOLEEY officially joined the Naturalia Tantum Group, gaining access to the Group’s five production facilities and more than 20 R&D teams. This strategic integration brought together German research into cellular anti-aging with the Group’s expertise in naturally derived formulations, marking a new chapter in COOLEEY’s international development.
The Group surpassed €60 million in annual revenue, with operations extending across 45 countries and regions, establishing a strong position in the European organic beauty and personal care market.
H.I.G. Capital, a leading global private equity investment firm with more than US$64 billion in assets under management, acquired a controlling interest in the Group, building strong momentum for COOLEEY’s international growth.
Brand Positioning
Recognized for its expertise in cellular anti-aging skincare, COOLEEY embodies a pioneering approach to cellular anti-aging science. The brand takes a comprehensive approach to addressing both intrinsic and extrinsic factors associated with skin aging, combining scientific research with advanced skincare technologies to develop targeted solutions for more youthful-looking, healthier skin.
Our Vision
To become a leading name in cellular anti-aging skincare for sophisticated women worldwide, redefining skincare asa visibly youthful and enjoyable experience.
Our Mission
To develop scientifically rigorous cellular anti-aging skincare solutions that help people achieve healthier, more youthful-looking skin with visible results and the confidence to live as their best selves.
Brand Development
Although COOLEEY originated in Germany, its international journey has never been limited to a single market. Through collaboration with international partners and continued investment in global marketing and brand development, COOLEEY is steadily expanding its presence across international markets and continues to strengthen its leading position in the global cellular anti-aging skincare sector.